Rubin

Context is the Operating layer.

When every team means something different by the same product, market, or rule, plans and numbers never quite line up. Shared context is what keeps execution aligned.

Rubin is model-agnostic software that encodes how your business is defined and run: entities, ownership, rules, and feeds from ERP, retail, and media. Teams and automation use that same structured layer for planning, monitoring, and execution. Dialogue is one entry point; Zone and the rest of the product read and write the same graph.

The Problem

It is Actually Complicated

Enterprise reality is not a single spreadsheet or a tidy stack of apps. It is a live system of business models, departmental processes, and operational tools that must stay coherent while everything moves. What looks simple on the surface is held together by deep institutional know-how and brittle dynamics under pressure.

  • Sales Reports
    Q4-Revenue.xlsxv3
    Pipeline-Summary.docxv2
    Regional-KPIs.pdfv1
    Channel-Mix-Analysis.xlsxv2
    Forecast-H2.docxv3
    Territory-Review.pptxv1
    YoY-Comparison.xlsxv2
    Weekly-Flash.pdfv4
    Strategy Decks
    GTM-Plan-2026.pptxv2
    Brand-Positioning.pdfv1
    Competitor-Map.xlsxv3
    Portfolio-Review.pptxv2
    Market-Entry.docxv1
    Innovation-Pipeline.pptxv2
    Board-Deck-Q4.pdfv3
    SWOT-Analysis.docxv1
    Campaign Plans
    Jan-Promo-Calendar.xlsxv2
    Feb-Launch-Plan.pptxv1
    Mar-Trade-Spend.docxv3
    Apr-Media-Plan.xlsxv1
    May-Activation.pdfv2
    Summer-Campaign.pptxv1
    Q3-Budget-Alloc.xlsxv3
    Holiday-Promo.docxv2
    Context01 / 4

    Information is everywhere. Context is not.

    Companies are not short on information. The real issue is that reports, records, documents, and insights rarely exist in one connected operational view.

  • Teams
    Marketing
    Any expected COGS increases? Gotta close this year's pipeline…
    Finance
    Index energy and labor to currency and you're good to go mate.
    Marketing
    Thanks!
    Data & Tools
    Revenue
    $48.2K
    COGS
    31%
    Margin
    $14.9K
    Field
    Organic Mayo
    Organic Mayo
    250ml
    $3.49
    Buffalo Wing
    Buffalo Wing
    450ml
    $4.89
    BBQ Smoke
    BBQ Smoke
    400ml
    $4.29
    Premium Glass
    Premium Glass
    320g
    $6.99
    Garlic Mayo
    Garlic Mayo
    250ml
    $3.79
    Sriracha
    Sriracha
    350ml
    $4.49
    Ranch
    Ranch
    400ml
    $4.19
    Checkout
    Organic Mayo$3.49
    Buffalo Wing$4.89
    BBQ Smoke$4.29
    Total$12.67
    Knowledge02 / 4

    Valuable knowledge, trapped in the seams.

    Critical business knowledge lives across tools, teams, files, dashboards, and individual experience. What exists is valuable, but it is not structured so the organization can fully use it.

  • AI03 / 4

    Language is not enough. Company context is.

    Generic AI may understand language and broad business concepts, but it does not know how a specific company works: its structure, priorities, history, rules, and decision logic.

  • Structure04 / 4

    Without a model, depth stays out of reach.

    When business context is not modeled clearly, AI can only help at the surface. It may answer questions, but it cannot reliably support deeper analysis, planning, or execution.

SOLUTION

ONTOLOGY & KNOWLEDGE BASE

TAILORED TO YOUR BUSINESS

Rubin's ontology encodes your company's entities (brands, SKUs, claims, channels, policies) and the relationships between them. Registry edges follow the canonical relation types defined in your blueprint, so every downstream agent reasons over the same graph surfaced in Zone.

Integrations
Available Integrations
SAP S/4HANA
ERP
NielsenIQ
Panel Data
Google Workspace
Productivity
Google Ads
Media
Microsoft Outlook
Productivity

Integrations

Plug & Play

Connect your data stack in minutes. Rubin integrates natively with ERP systems, retail panel providers, media platforms, and productivity tools - no custom engineering needed. Every connected source feeds directly into your Knowledge Base, keeping agents grounded in live company data.

Knowledge graph

Start Your Knowledge Base Onboarding

Rubin's ontology encodes your company's entities - brands, SKUs, claims, channels, policies - and how they connect. Registry edges follow canonical relation types from your blueprint, so every downstream agent reasons over the same graph the product surfaces in Zone.

Ask Rubin

Get started

Try marketing and portfolio questions grounded in your company knowledge - the same flows as Chat.

Chat
Ask about your brand performance
Ask Rubin anything…

Turn your knowledge base

Into your AI Native

Workspace

Introducing

ZONE

Zone is Rubin's company-aware operating workspace. It is where knowledge, investigation, planning, and execution come together in one connected environment.

Built around your company's context, Zone allows teams to work across domains, explore signals, develop strategies, and drive actions from a shared operational view rather than fragmented tools and disconnected information.

Zone · Product · SKU Cards
Product · Portfolio · SKU Cards
EAZY Organic Mayo 250ml
EAZY Organic Mayo 250ml
Core Line
Heroactive
EAZY Buffalo Wing 450ml
EAZY Buffalo Wing 450ml
Gusto Line
Coreactive
EAZY Premium Glass 320g
EAZY Premium Glass 320g
Premium Line
Premiumactive
EAZY BBQ Smoke 400ml
EAZY BBQ Smoke 400ml
Core Line
Supportactive
SKU snapshot
GTIN086000123456ClaimsDermatologist tested · 48h moisturePacks250ml PET · 450ml glass

Zone

Your Company Workspace

Knowledge registries, live signals, and workflow playbooks wired to your blueprint entities and the same routes you use in production.

Open Product · SKU registry Investigate · Signals Run a workflow
Zone · Impact · Signals
Impact · Signals
SEARCH
Competitive3 new
Promo depth concentrated on hero SKU
Pricing · Imbalance
Competitor launched parity pack in key channel
Competitive · Opportunity · New
Assortment gap vs need-state map — Region North
Portfolio · Coverage · New
Select a signal in Work mode

Investigate

Detect shifts. Examine signals. Act with clarity.

Surface KPIs, signals, and flags across EAZY channels — grounded in the same canonical blueprint entities as the Knowledge graph (Easy Co. demo scope).

Open Investigate · Signals Open Product registry
Zone · Product · Plan
ProjectsZone · Product · Plan
EAZY Organic Mayo 250ml — SKU refreshin progress
GUSTO Line — Q2 promo buildplanning
NEW: GUSTO Truffle Mayo 400gr Launch — NPD 2026at risk

Plans

Projects, tasks, timelines — built for execution.

Stage-gate projects, tasks, and timelines aligned to your blueprint, with the same Plan workspace as Zone, plus lists, board, and timeline views for NPD and retail launches.

Open Plan Open projects

Execute

Compose. Execute. Observe.

Chain triggers, AI calls, and data actions into reproducible pipelines. Build your workflow visually — node by node — run it against live company data, and track every step's output in Dashboards.

Open Workflow Library View Dashboards
Workflow Builder
0/4 steps

TEAM

The team behind Rubin

Rubin is built by a small team that believes commercial execution should run on a single, shared context layer. Below are the people behind the company and product. LinkedIn links are public so reviewers and partners can verify the team directly.

If you would like to work with Rubin or reach out to press:

info@rubin.zone security@rubin.zone Contact page